Senior Brand Designer with 8 years of experience defining how brands look and feel across digital and experiential . I translate strategy into distinctive visual systems, campaigns, and brand experiences, combining art-direction thinking with strong hands-on execution. My work spans hospitality, wellness, retail, consumer products, nonprofit, and e-commerce.

Experience

Art Director / Senior Brand Designer

  • Led brand design across digital and physical, translating marketing and business goals into campaigns, web, packaging, and experiential.

  • Stewarded the visual identity across corporate and franchise locations, building systems for various teams to use as the business grew.

  • Directed campaigns across social, email, web, paid, and print, managing projects from concepting through production and analysis.

  • Developed the High Summer Sale campaign, generating $238,500 in revenue during a historically slower sales period.

  • Created visual systems for new service launches and seasonal promotions.

  • Directed photography and content development, shaping visual concepts and ensuring imagery remained cohesive with the brand.

  • Designed retail merchandise using hand illustration and analog processes.

  • Helped lead a broader evolution of the Sauna House identity as the business grew, shifting the brand toward a warmer, more human world rooted in Finnish sauna tradition, folklore, ritual, and hospitality.

  • Developed the new brand guide and visual language across typography, iconography, illustration, packaging, motion, environmental concepts, and character development.

Sauna House | 2023 - 2026

Brand Designer

  • Expanded an established identity into a cohesive brand system across e-commerce, packaging, retail, email, social, and merchandise.

  • Designed the customer experience from discovery to delivery, balancing an expressive brand personality with practical utility.

Canopi Plants | 2021 - 2023

Graphic Designer & Consultant

  • Developed brand and communications work for national organizations, translating strategy and client briefs into clear visual concepts.

  • Managed projects from concept through execution across digital and print, working directly with strategists throughout the process.

  • Adapted quickly between clients with different audiences, objectives, and existing visual systems.

  • Clients included American Cancer Society, Boys & Girls Clubs of America, and Nonprofit Leadership Center.

Round Square Strategy 2020 - 2022

Art Direction · Brand Identity & Visual Systems · Concept Development · Creative Strategy · Visual Storytelling · Integrated Campaigns · Digital Design · Web Design · Advertising · Brand Stewardship · Photography & Content Direction · Packaging · Environmental Design · E-commerce · Typography · Illustration · UX/UI

Core Capabilities

Bachelor of Business & Graphic Communications

Baruch College, CUNY | 2015

Education

Tools

Adobe Creative Suite ·Figma Shopify · Google Workspace