Senior Brand Designer with 8 years of experience defining how brands look, feel, and show up across digital and physical experiences. I translate strategy into distinctive visual systems, campaigns, and brand experiences, combining art-direction thinking with strong hands-on execution. My work spans hospitality, wellness, retail, consumer products, nonprofit, and e-commerce.

Experience

Art Director / Senior Brand Designer

  • Led brand design across digital and physical touchpoints, translating marketing goals into cohesive campaigns, packaging, and retail environments.

  • Stewarded the visual identity across multiple corporate and franchise locations.

  • Directed creative for integrated campaigns across social, email, and web, managing projects from initial concept through production.

  • Developed High Summer Sale campaign, generating $238,500 in revenue during a typically slow period.

  • Created visual systems for new service launches and seasonal promotions, ensuring brand consistency across paid, print, and organic digital platforms.

  • Designed original retail merchandise using hand illustration and analog processes for scalable brand applications.

  • Helped lead a broader evolution of the Sauna House identity as the business grew, shifting the brand toward a warmer, more character-driven world rooted in Finnish sauna tradition, folklore, ritual, and hospitality.

  • Developed the new brand guide and visual language across typography, iconography, illustration, packaging, motion, environmental concepts, and character development.

Sauna House | 2023 - 2026

Brand Designer

  • Expanded an established identity for a Seattle plant shop and national delivery platform into a cohesive brand system across ecommerce, packaging, retail, email, social, merchandise, and customer experience.

  • Translated Canopi’s existing visual language into flexible digital and physical applications, creating consistency from first online interaction through delivery and in-store experience.

  • Designed ecommerce experiences, retail signage, packaging, shipping materials, plant-care collateral, merchandise, email, and social content—balancing an expressive brand personality with clear customer utility

Canopi Plants | 2021 - 2023

Graphic Designer & Consultant

  • Provide brand and communications design for national nonprofits, translating complex strategy into polished visual systems.

  • Manage end-to-end design projects from concept to execution across digital and print channels.

  • Clients include American Cancer Society, Boys & Girls Clubs of America, and Nonprofit Leadership Center.

Round Square Strategy 2020 - 2022

Brand Identity & Visual Systems · Art Direction · Creative Direction · Creative Strategy · Campaign Development · Brand Stewardship · Packaging · Digital Design · Environmental Graphics · Photography & Content Direction · Brand Guidelines · Typography · Illustration · Motion · Retail & Experiential Design · UX/UI

Core Capabilities

Bachelor of Business & Graphic Communications

Baruch College, CUNY | 2015

Education

Tools

Adobe Creative Suite ·Figma Shopify · Google Workspace