When I joined Sauna House, the brand identity was established. Clean, playful, and a little cheeky were the name of the game. My role was to expand it into a system that could support a growing franchise business across digital, campaigns, merch, and the customer experience.

As franchises opened, the identity blossomed, ushering in a new era for the Nordic Spa. With it same the opportunity for a rebrand that tied in the warmth of the experience and the history of the practice.